Why Different?

The story behind the watches we choose.

OUR STORY

The watches that made us look twice.

It started with the watches we kept noticing.

Sometimes it was the shape of the case. Other times, it was an unusual dial or a colour combination we hadn’t seen before. Certain watches just made us stop and take another look.

We started GESMART Watches because we wanted to bring more of those discoveries together. We choose distinctive watches for men and women, from bold designs to quieter styles with a little something unexpected. Each one has something about it that we like.

We only choose watches we actually like.

Being different alone is not enough.

We are not trying to find the strangest or loudest watches just for the sake of being different.

Every watch here is carefully selected by our team, and there has to be something about it that we genuinely like. It might be the shape, the dial, the proportions, the colours or an unusual detail. Sometimes, we simply like it. 

Different can still feel completely natural.

We know the hesitation that can come with an unusual watch:

“I really like it, but would I actually wear it?”

A man in a navy blue suit and white shirt wearing a gold and silver two-tone wristwatch, with a blurred outdoor cityscape in the background.
A close-up of a woman's wrist wearing a gold-plated watch with a textured snake-style metal band, layered over a matching gold bracelet, set against a soft white background.

A watch can look unusual on its own, but feel completely natural once you wear it.

That is why we show our watches on different people, with different outfits and in everyday situations. Sometimes one small, unexpected detail is enough to make a familiar look feel more personal.

Trying something different can be easier than you think.

See How We Wear Them ➜

We’ll keep looking.

There are still many interesting watches that do not get the attention they deserve. We want to keep finding the ones that catch our eye and bring them together here.

We hope every watch we choose eventually finds the right person.

Different. It’s an attitude.

Find Your Style